Pratibha Salwan - ISG
Ivonne Kinser - Avocados From Mexico
Bill Huber - ISG
Meaningful hyper-personalization is a driving force within consumer centric industries, to provide the right experience seamlessly within the exact context of each potential consumer. This requirement presents a multi-dimensional challenge to the core IT landscape and investment roadmap. Monolithic legacy systems need modernization to ensure that tech capabilities stay at pace with the market. The implications for data & analytics ecosystems that needs to be revamped to handle this. Systems of engagement must transform and harness the impact of web 3.0 as a channel that connects the digital and physical.
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